As the latest addition to the Group along with Le Palmiste Resort & Spa and Residence Potosi, Wonder Beach adheres to the strict guideline of the Mauritius Tourism Promotion Authority (MTPA) to be classified as a boutique hotel in Mauritius.
Gloss has had the privilege to work with its Managing Director to conceptualise and brand this unique project set on the edge of an unspoilt beach and surrounded by a sparkling lagoon at Trou aux Biches.
The project was successfully delivered by the Gloss team in three phases. The first phase involved thorough research to align with the group’s business objectives by delivering the following:
- Brand creation
- Brand positioning
- Context of the market
- Brand connection
- Brand promise
- Competitor background
- Target market
- Brand philosophy
- Brand design and mood
- Internal communication
- External communication
Once fully satisfied with the above deliverables, Gloss then moved on to work through phase 2 whereby three logo concepts were proposed to the client based on phase 1. Once the best-fit logo concept was approved around the table with the client, phase 3 was then initiated with the following deliverables:
- Logo assets
- Visual assets
- Branded assets
- Printed assets
- Marketing collaterals
- Online materials
Wonders Beach is under construction, with Gloss eagerly looking forward to continuing working on this unique boutique hotel project ready for its big launch.
