Sunset Boulevard is a newly-formed real estate company specialising in sales of new developments and property management. It has been an interesting challenge due to the competitive industry that it has entered but Gloss has provided this company with a strong foundation for continual growth.
In collaboration with Gloss’ UK team, the design and creation of the company website have been a key driver to their success, with the site helping them to achieve more than Rs 12m in sales in its first three weeks of forming. Gloss, appointed as the sole marketing agency, devised a 6-month marketing plan to kick-start the launch of Sunset Boulevard in local and national markets:

✓ All the marketing collaterals were designed (business cards, letterheads, email signatures and more)
✓ The most effective combination of online and offline media was chosen for this industry
✓ The website was up and running perfectly, with Google Analytics statistics showing that it had high success in both local and international markets.
✓ Social media platforms have all been put in place for the right balance between brand and product awareness campaigns.
✓ Facebook was bringing in more leads than expected via an optimised content strategy achieving more than 1,000 likes within a couple of weeks and a high level of engagement.
✓ Instagram, LinkedIn, and YouTube have all been optimised for awareness, leads and sales
✓ The monthly newsletter was launched through an email campaign to a database of over 225, with many leads received within a couple of weeks.
✓ The weekly real estate blog campaign was also launched, enriching platforms like the website, FB & LinkedIn for our clients.
✓ What started with a couple of phone calls and email enquiries for the first few days turned into around 25 phone calls, emails and messages per day within a couple of weeks.
✓ Leads coming from other platforms such as lexpressproperty.com were all channelled effectively and efficiently by Gloss to and from the local and international offices of Sunset Boulevard.
✓ The sales team of Sunset Boulevard worked seamlessly in collaboration with the Gloss team to achieve a high level of customer service and achievement of deliverables.
With the right advice, suggestions, and guidance, Gloss has fully committed itself to ensuring the long-term success of Sunset Boulevard. Moreover, the property market is forever inviting new projects, procedures, and incentives which Gloss will be responsible for keeping up to date.
Although the marketing for Sunset Boulevard has only been carried out for a short period of time, it has been done to an impressive level, creating a strong first impression of Sunset Boulevard on the property market whilst initiating a firm and steady presence amongst its rivals.

